Healthcare organizations have spent years investing in personalization, digital engagement, omnichannel outreach, and member experience. Yet despite more communications, more channels, and more technology, behavior change remains frustratingly difficult to achieve at scale. Why? Because most organizations still treat behavior…
Aug 4, 2026 11:00 AM – 12:00 PM America/Chicago
Presented by:
Presenters
SVP & Chief Marketing Officer, Independence Blue Cross
Chief Community Health Officer, HMO Minnesota (Blue Plus)
Chief Marketing and Insights Officer, Select Health
Chief Experience Officer, SCAN Health Plan
Associate VP Population Health Strategy, Humana
Associate Principal, ZS Associates